The McDonald’s Approach to Wellness:
Our founder grew up in the McDonald’s system. He knows what he loved and what he didn’t. Now, he has cross-applied those learnings into wellness
Built to adapt, Honest Lash has been a testament to agility and flexibility since its foundation. Because it was founded during the pandemic, the business model was built specifically to adapt and overcome, regardless of external factors. Without sacrificing quality, Honest Lash provides one of the lowest costs to entry in the wellness and beauty industry by embracing an open concept floor plan and requiring less employees than other beauty brands.
Furthermore, Honest Lash presents a unique opportunity within the beauty and lash spaces. While lashes are the medium, the central traits and goals of the business are all centered around family. After decades spent watching his father and grandfather run successful McDonald’s locations and being a part of a growing family business, Founder and CEO Jonathan Ellis is ready to give back by passing along his expertise and building a family business that will serve others similarly to how the Ellis family business served him. He knows what worked, and what didn’t and has cross-applied his learnings into wellness, solving cost and labor challenges with a well engineered business model that doesn’t have its franchisees coming home and smelling of grease.