A franchise designed with business operators in mind
Honest Lash was created by a former McDonald’s franchisee who has applied the McDonald’s approach to wellness, solving cost and labor issues with a new lash franchise built for scale.
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Why Honest Lash
As fellow entrepreneurs, we have firsthand experience with the ups and downs of running a business. It is through those trials, in fact, that Honest Lash was born. We are excited to offer Honest Lash franchising opportunities to any entrepreneur or lash artist who would love to own his or her own studio, but doesn’t know where to start. After years of perfecting our franchise model, we can confidently ensure that we have created a space that allows you to shine with a low cost of entry into the wellness and beauty industry.
When you come on board as a franchise partner you will work alongside a corporate team that is ready to help! From real estate site selection, to your studio grand opening, we will be there to guide you as you embark on your dream of business ownership. Between training calls, and on-site support, you will have the right tools to run your business.
Quick Facts
| Initial Franchise Fee*** | $37,500 |
| Franchise Location*** | $8,000 – $15,000 |
| Leasehold Improvements*** | $10,000 – $120,000 |
| Architectural and/or Engineering Fees*** | $7,500 – $15,000 |
| Fixtures, Furniture and Furnishings & Décor*** | $10,000 – $25,000 |
| Uniforms, Inventory & Supplies*** | $2,000 – $5,000 |
| Signage*** | $3,000 – $10,000 |
| Utility Deposits, Licenses, Permits and Alarm System Set-up Fees*** | $3,000 – $5,000 |
| Legal, Accounting, Licenses and Insurance*** | $2,500 – $5,000 |
| P.O.S. System & Installation, Security & Cameras, Computers*** | $3,000 – $5,000 |
| Opening Advertising*** | $2,000 – $5,000 |
| Franchisee / Certification Training*** | $2,500 – $5,000 |
| Additional Funds – Initial 3 Months*** | $10,000 – $30,000 |
| Total Estimated Initial Investment*** | $101,000 – $282,500 |
The McDonald’s Approach to Wellness:
Our founder grew up in the McDonald’s system. He knows what he loved and what he didn’t. Now, he has cross-applied those learnings into wellness
Built to adapt, Honest Lash has been a testament to agility and flexibility since its foundation. Because it was founded during the pandemic, the business model was built specifically to adapt and overcome, regardless of external factors. Without sacrificing quality, Honest Lash provides one of the lowest costs to entry in the wellness and beauty industry by embracing an open concept floor plan and requiring less employees than other beauty brands.
Furthermore, Honest Lash presents a unique opportunity within the beauty and lash spaces. While lashes are the medium, the central traits and goals of the business are all centered around family. After decades spent watching his father and grandfather run successful McDonald’s locations and being a part of a growing family business, Founder and CEO Jonathan Ellis is ready to give back by passing along his expertise and building a family business that will serve others similarly to how the Ellis family business served him. He knows what worked, and what didn’t and has cross-applied his learnings into wellness, solving cost and labor challenges with a well engineered business model that doesn’t have its franchisees coming home and smelling of grease.
Proven Business
Model
A Close
Knit-Family
Elimination of Large Salon Expenses
Supportive
Experts
Jonathan Ellis
Founder and CEO
Sarah Ellis
Founder
Heidi Stein
Director of Franchise Sales
Megan Madere
Chief Operating Officer
From McDonalds Franchisee to Honest Lash Franchsior
A labor of love from the very beginning, Honest Lash was born out of a COVID-triggered pivot. As a third-generation McDonald’s franchisee who later owned both a Signarama business and 15 Sylvan Learning locations, Jonathan Ellis had experienced many phases and models of franchised businesses and hand-selected the best aspects of each for his new brand. The scariest thing for a franchise owner is the unknown, and Jonathan understands the bottom. Because Jonathan has been through multiple unknowns in his businesses (like McDonald’s in 2008 and Sylvan Learning during COVID-19), he has engineered the life and business lessons he’s learned into the heart of the Honest Lash business model to offer more protection to his franchise partners.
Our Culture
Honest Lash presents an opportunity for passionate, motivated professionals to build a legacy with a business that is informed by experience with franchise giants. Whether a new owner has hospitality, beauty industry, management or leadership experience, Honest Lash is most interested in partnering with change-makers who are ready to take on a challenge.
Honesty
Innovation
Personal Growth
We are Texas Focused but Will Entertain Other Options
With three existing corporate territories and three franchise agreements signed within the first 90 days of offering franchises, it’s clear that Honest Lash is bringing an in-demand business model to both franchisees and lash customers. Honest Lash currently has openings planned for El Paso, Houston and San Antonio.
Honest Lash has mapped out 170 territories with a real estate tool that highlights the ideal markets for growth throughout Texas. The team is actively looking to award additional franchises in other in-demand markets across Texas through the end of the year, aiming to sign agreements for 10 total units by 2024. Now is the time to find out if your community is a perfect match!